Challenge
Katalydd partners with a leading coaching institute who in recent years faced an increasing number of competitors with skyrocketing online presence. This influx lead to a crowded competitive digital space.At the same time, prospective students’ digital media consumption habits were fragmenting and shifting across devices and platforms, making it harder than ever to find and convert new customers.
Through the use of our proprietary scorecards, we analyzed the entire consumer journey from media to use experience to offline conversion channels to gain actionable market insights.
This market intelligence allowed us to identify consumer targets and associated buying behaviors and build a comprehensive recommendation to target and convert the highest value audiences.
PROJECT
Leveraging Audiences and maximizing ROI
CLIENT
INSPIRIT
DATE
AUGUST 2017
ACCOUNT MANAGER
MANESH DAMODARAN
