Rank Centre for CA
At the same time, prospective students’ digital media consumption habits were fragmenting and shifting across devices and platforms, making it harder than ever to find and convert new customers.
Through the use of our proprietary scorecards, we analyzed the entire consumer journey from media to use experience to offline conversion channels to gain actionable market insights.
This market intelligence allowed us to identify consumer targets and associated buying behaviors and build a comprehensive recommendation to target and convert the highest value audiences.
17% Performance improvement, 13% Cost per lead reduction and Transformed into industry leader in mobile: increased mobile share of conversions from 18% to 40% .