PROJECT
Lead Generation & Social Revamping
CLIENT
WOWFACTOR INDIA
DATE
JANUARY 2018
ACCOUNT MANAGER
Soumya Rose John
Challenge
Target audience are predominantly a young demographic, early 20s – 34, who are budget conscious, online savvy and looking for a mandatory beauty care solution.
To increase engagement and customer interaction through engaging social media campaigns in Facebook and Instagram, driving three main areas of visibility, traffic acquisition and conversion.
Results
An increase of 41% of customer acquisitions from previous year.
The overall site conversion rate increased by 67%.
