Lead Generation & Social Revamping
Soumya Rose John
Quickly identified: the opportunity to speak to prospect segments more personally. Content and publishing workflow was defined, with focus on managing for both speed and scale. Using best practices, a new website landing page was designed featuring stronger visuals, linearized content and enhanced messaging. A key enhancement: a responsive layout with a mobile optimized lead form, including click-to-call functionality.
A greatly enhanced customer experience yielded an immediate uptick in response, as well as critical insights into prospect behavior..